Frank Grillo

Helping A Chief Marketing Officer Generate B2B Leads With Video Content

Client Need

As former CMO of 4,500 person marketing agency Harte Hanks, Frank Grillo was well-versed in driving tangible impact with content marketing. Transitioning into a new role as CMO of Consentric Marketing, Frank wanted to start leveraging his LinkedIn to generate qualified interest in his new venture.

Our Approach

Frank is a marketing thought leader and had countless stories to draw on. We helped him identify which stories had the most potential as powerful video content, and polished his ideas to resonate even more with his target audience. Ultimately, our team empowered Frank with systems to easily create videos consistently sharing his key ideas.


Frank used his expertise to build meaningful relationships for his business. By regularly sharing organic LinkedIn videos Frank was able to generate qualified inbound leads for Consentric Marketing, and build an audience of over 12,000 relevant connections on LinkedIn.

"I've had the pleasure of working with Ben for over a year. He is an intuitive personal brand marketer! He took the time to learn about me and the work I did, and created a strategy and plan that has allowed me to communicate a message I am passionate about to prospective clients who are open and eager to hear it. You could not pick a better team to help you." — Frank Grillo, CMO, Consentric Marketing
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