Checklist: How To Adapt Your Content Strategy In A Crisis

Apr 1, 2020

Prefer using headphones? Listen to this article below.

This checklist is taken from the full post: "How To Adapt Your Content Strategy In A Crisis", posted on my LinkedIn.

Monthly Content Cycle

Ready to apply the content cycle? Here’s your step-by-step checklist:

Step 1: Take responsibility and acknowledge the situation as a leader.

Answer these questions in a public post:

Step 2: Commit to a frequency.

How much content will you share with your audience each week?

Step 3: Gather data-informed inputs.

Step 4: Add your personal perspective.

What can you share that will be valuable for your audience? Ask yourself:

Step 5: Be a model, not a mimic.

Crisis content formula: Model, don't mimic

Step 6: Craft your proactive observation.

Step 7: Communicate with precision.

Is this word absolutely necessary? If not, delete it.

Step 8: Bias towards over-communication.

When in doubt, share.

Step 9: Review.

Measure your content’s performance. Why do you think it performed as it did? What changes will you make next cycle?

Done? Onto the next cycle.

Interested in getting support implementing this framework with your own content? Contact me to find out more.